Selling Brochure - Ironman Tri-Lens Glasses

Assignment:

Create a product launch brochure for an innovative new line of glasses designed for tri-athletes. Communicate both the technological advances and an understanding of the tri-athlete’s competitive psyche.

Writing Solution:

Ironman Tri-Lens Glasses

In a sport where winners are differentiated by seconds, you need every competitive advantage. From choosing the right clothing to the right eyewear, each small decision can make a big difference. The correct eyewear is more than an accessory. It is a necessity. And the Ironman Tri-Lens System provides you with that edge.

The Ironman Tri-Lens is designed with interchangeable lenses for the varying light conditions of Ironman events. The Ironman comes with three interchangeable lenses - one for everyday use, and two for competitive performance. By varying the light transmission through your choice of lens, you gain the edge through improved visual acuity, depth, perception, and by avoiding unnecessary fatigue from eyestrain.

The key to the Ironman lenses is in the revolutionary “gasket technology”. The gasket is like a window frame. Imagine installing a glass window without a frame. It would not be stable, it would not be secure and chances are pretty good you might damage it. Not to mention fingerprints! Unlike other interchangeable lenses, the gasket provides stability to the lens, locks it in place, and allows you to change lenses in seconds.

The glasses are constructed for comfort, style, and durability. Whether you are racing for the finish line or driving on the freeway, these fashionable frames reflect your passion for the sport.

Desire

For the athlete who demonstrates self-discipline under fire, the Desire delivers all the benefits of the Ironman Tri-Lens in a traditional, unisex frame. With soft pillow rectangle shaped lenses, beveled bridge, and a distinctive narrow multi-level hinge, the Desire is available in two contemporary colors: Black Fade, and Shiny Silver. Both provide a striking contrast with the shiny black gasket fittings. Featuring a semi-wrap style, metal logo plaques, and the Ironman logo, the design is as attractive as it is functional. Desire features:

> TR 90 nylon frame that is both lightweight and durable
> Flexible frame that retains its shape in the most rigorous conditions
> Co-molded tips and rubber insert nose pads to prevent slippage
> Polycarbonate scratch-resistant lenses
> 100% UVB and glare protection
> Three interchangeable gasket-fortified lenses - one for everyday and two for competition

x • Everyday - Smoke lens
x • Sun - Lite Smoke
x • Cloudy or changeable weather - Vermillion

Like its name, the Desire demonstrates the will to win under any conditions.

Passion

For the triathlete who pushes the limits of endurance as well as fashion, the Ironman Passion is a full coverage wrap-around sunglass that makes a bold statement. In two striking colors, gold and matte black, the one piece interchangeable lenses snap easily into the vented gasket. Air is moved in a diagonal direction away from the face for maximum comfort. Passion features:

> TR 90 nylon frame that is both lightweight and durable
> Flexible frame that retains its shape in the most rigorous conditions
> Co-molded tips to prevent slippage
> Polycarbonate scratch-resistant lenses
> 100% UVB and glare protection
> Three interchangeable gasket-fortified lenses - one for everyday and two for competition
x
x • Everyday - Smoke lens
x • Sun - Lite Smoke
x • Cloudy or changeable weather - Yellow

The Ironman Passion is intense as you are.

Ambition

For the athlete who wants the edge in their sport as well as their look, Ambition features a rugged angular style designed to withstand the rigors of the triathlon. Available in either a dramatic translucent ruby, or shiny crystal frame, the shiny blue Ironman lens gaskets snap into a two piece elongated bridge. The gasket is vented
on the top and the bottom giving a unique angled look to the lens and providing exceptional airflow to keep you cool on the hottest days. The full-C oval wrap-around frame features deep, block hinges, and a wide-angle look. Ambition has a soft molded ventilated nose piece, a comfort temple fit, and co-molded rubber tips with a distinctive wave pattern. Ambition is edgy, cool, and exceptionally functional. Features Include:

> TR 90 nylon frame that is both lightweight and durable
> Flexible frame that retains its shape in the most rigorous conditions
> Dark blue co-molded tips to prevent slippage
> Polycarbonate scratch-resistant lenses
> 100% UVB and glare protection
> Three interchangeable gasket-fortified lenses - one for everyday and two for competition

xx • Everyday - Smoke lens
xx • Sun - Lite Smoke
xx • Cloudy or changeable weather - Orange

Ambition delivers on all counts and demonstrates a commitment to winning.